Last updated August, 2013



Professor of Marketing
School of Business Administration
University of California, Riverside

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School of Business Administration
University of California, Riverside
Riverside, CA 92521


Educational Background:

Employment History:

 School of Business Administration, University of California, Riverside                     Associate Dean (July 2010 – present)
                    Professor of Marketing
Department of Marketing, The Hong Kong University of Science and Technology


Research interests:

  • Consumer behavior
  • Experimental and behavioral economics
  • Negotiation

Teaching experience:

  • Advertising
  • Consumer Behavior
  • Direct Marketing
  • Marketing and E-Commerce
  • Marketing Management
  • Marketing Modeling
  • Marketing Research
  • Managerial Decision Making
  • Negotiation
  • Statistical Inference and Decisions

Service to Profession:

Economic Science Association, Executive Board Member (2006-2009)

Society for Judgment and Decision Making, Executive Board Member (2003-2005)


Editorial Board:

·            Marketing Science (2005-2012)

·            Experimental Economics (since 2004)

·            International Journal of Internet Marketing and Advertising (since 2002)


Working Papers:

Publications in Journals:

Edited Books

Book Chapters

Refereed conference proceedings:

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