RAMI ZWICK Last updated August, 2013
	Professor of Marketing School of Business Administration University of California, Riverside Download CV Address School of Business Administration University of California, Riverside Riverside, CA 92521 951-827-7766 rami.zwick@ucr.edu

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Educational Background:

• The Hebrew University of Jerusalem, Israel, 1976-1978: BA in History and Archaeology (double major), 1978.
• University of Haifa, Israel, 1979-1982: MA in Experimental Psychology (with distinction), 1983.
• The University of North Carolina at Chapel Hill, 1982-1986: Ph.D. in Quantitative Psychology, 1987.

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Employment History:

School of Business Administration, University of California, Riverside

• 2009 - present Professor of Marketing,
  

                    Associate Dean (July 2010 – present)
                    Professor of Marketing

Department of Marketing, The Hong Kong University of Science and Technology

• June 2005-present Chair Professor of Marketing
• Co-Director Center for Experimental Business Research (1998-2009)
• 2002-2005 Professor
• 1996-2002 Associate Professor

• 1994-1996 Senior Lecturer, Department of Marketing, The University of Auckland, New Zealand
• 1993-1994 Visiting Research Associate, Economics Department, University of Pittsburgh
• 1988-1993 Assistant Professor, Department of Marketing, College of Business Administration, The Pennsylvania State University
• 1986-1988 Visiting Assistant Professor of Industrial Administration, Marketing Department, Carnegie-Mellon University

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Research interests: Consumer behavior Experimental and behavioral economics Negotiation

Teaching experience: Advertising Consumer Behavior Direct Marketing Marketing and E-Commerce Marketing Management Marketing Modeling Marketing Research Managerial Decision Making Negotiation Statistical Inference and Decisions

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Service to Profession:

Economic Science Association, Executive Board Member (2006-2009)

Society for Judgment and Decision Making, Executive Board Member (2003-2005)

Editorial Board:

· Marketing Science (2005-2012)

· Experimental Economics (since 2004)

· International Journal of Internet Marketing and Advertising (since 2002)

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Publications:

Working Papers:

• Mak, Vincent, Rami Zwick and Akshay R. Rao (2010), “Pay what you want” as a profitable pricing strategy: Theory and experimental evidence”
  

Publications in Journals:

• Mak, Vincent and Rami Zwick (in press), “Experimenting and Learning with Localized Direct Communication,” Experimental Economics.  download
  
• Xu, Alison Jing, Rami Zwick and Norbert Schwarz (2011), “Washing away your (good or bad) luck: Physical cleansing affects risk-taking behavior [Brief Report],” Journal of Experimental Psychology: General, Advance online publication. doi: 10.1037/a0023997. download
• Robin, Amnon Rapoport and Rami Zwick (2011), “Experimental comparison of two multiple-stage contest designs with asymmetric players,” Public Choice, 147: 305-329.  download
• Mak, Vincent and Rami Zwick (2010), “Investment Decisions and Coordination Problems in a Market with Network Externalities: An Experimental Study,” Journal of Economic Behavior and Organization, 76(3), 759-773.  download
• Rapoport, Amnon, Stein, William E., Vincent Mak, Rami Zwick and Darryl A. Seale (2010), “Endogenous Arrivals in Batch Queues with Constant or Variable Capacity,” Transportation Research Part B, 44(10), 1166–1185. download
  
• Mak, Vincent, and Rami Zwick (2009). “Confidentially yours”: Restricting information flow between trustees enhances trust-dependent transactions,” Journal of Economic Behavior and Organization, 70, 142-154. download
• Stein, William E., Amnon Rapoport, Darryl A. Seale, Hongtao Zhang and Rami Zwick (2007), "Batch Queues with Choice of Arrivals: equilibrium analysis and experimental study," Games and Economic Behavior,  59, 345–363.  download
• Rapoport, Amnon, Vincent Mak and Rami Zwick (2006), “Navigating Congested Networks with Variable Demand: Experimental Evidence,” Journal of Economic Psychology, 27, 648–666.  download
• Zwick, Rami, Amnon Rapoport, Alison King Chung Lo and A. V. Muthukrishnan (2003), "Consumer Search: Not Enough Or Too Much?" Marketing Science, 22(4), 503-519.  download
  
• Cooper, David J., Nick Feltovich, Alvin E. Roth and Rami Zwick (2003), "Relative versus Absolute Speed of Adjustment in Strategic Environments: Responder Behavior in Ultimatum Games," Experimental Economics, 6, 181–207.  download
  
• Zwick, Rami and Amnon Rapoport (2002), "Tacit Coordination in a Decentralized Market Entry Game with Fixed Capacity," Experimental Economics, 5, 253-272.  download
  
• Chakravarti et al., (2002), "Auctions: Research Opportunities In Marketing," Marketing Letters, 13(3), August 2002. (This paper is based on session’s proceedings at the UC-Berkeley 2001 Choice Symposium held at the Asilomar Conference Center, June 1-5, 2001)  download
  
• Rapoport, Amnon, Alison King Chung Lo and Rami Zwick (2002), "Choice of Prizes Allocated by Multiple Lotteries with Endogenously Determined Probabilities," Organizational Behavior and Human Decision Processes, 87(1), 180-206.  download
  
• Zwick, Rami, Eythan Weg and Amnon Rapoport (2000), "Invariance failure under subgame perfectness in sequential bargaining," Journal of Economic Psychology, 21(5), 517-544.  download
  
• Herschlag, Miriam and Rami Zwick (2000), "Internet Auctions: a popular and professional literature review," Quarterly Journal of Electronic Commerce, 1(2), 161-186.  download
  
• Zwick, Rami and Xiao-Ping Chen (1999), "What Price Fairness?  A Bargaining Study," Management Science, 45(6), 804-823.  download
• Zwick, Rami and Ching Chyi Lee (1999), "Bargaining and search: An experimental study," Group Decision and Negotiation,  8 (6), 463-487.  download
  
• Bolton, Gary, Elena Katok and Rami Zwick (1998), "Dictator game giving: Fairness versus random acts of kindness," The International Journal of Game Theory, 27(2), 269-299.   download
  
• Weg, Eythan, Rami Zwick and Amnon Rapoport (1996), "Bargaining in uncertain environments: A systematic distortion of perfect equilibrium demands," Games and Economic Behavior, 14, 260-286.  download
  
• Zwick, Rami, Rik Pieters and Hans Baumgartner (1995), "On the practical significance of hindsight bias: the expectancy-disconfirmation model of consumer satisfaction," Organizational Behavior and Human Decision Processes, 64(1), 103-117.  download
  
• Rapoport, Amnon, Ido Erev and Rami Zwick (1995), "An experimental study of buyer-seller negotiation with one sided incomplete information and time discounting," Management Science, 41(3), 377-394.  download
• Bolton, Gary E. and Rami Zwick (1995), "Anonymity versus punishment in ultimatum bargaining," Games and Economic Behavior, 10, 95-121.  download
  
• Weg, Eythan and Rami Zwick (1994), "Toward the settlement of the fairness issue in ultimatum games: A bargaining approach," Journal of Economic Behavior and Organization, 24, 19-34.  download
  
• Fisher, Ann, William J. Wheeler and Rami Zwick (1993), "Experimental methods in agricultural and resource economics: How useful are they?" Agricultural and Resource Economics Review, 22(1), 103-116.  download
  
• Wallsten, Thomas S., David V. Budescu and Rami Zwick (1993), "Calibration and coherence of numerical and verbal probability judgments," Management Science, 39, 176-190.  download
• Wallsten Tom, David Budescu, Rami Zwick and Steven Kemp (1993), "Preferences and reasons for communicating probabilistic information in verbal or numerical terms," Bulletin of the Psychonomic Society, 31, 135-138.  download
  
• Zwick, Rami, Amnon Rapoport and John C. Howard (1992), "Two-person sequential bargaining behavior with exogenous breakdown," Theory and Decision, 32, 241-268.  download
  
• Weg, Eythan and Rami Zwick (1991), "On the robustness of perfect equilibrium in fixed cost sequential bargaining under isomorphic transformation," Economics Letters, 36, 21-24.  download
  
• Budescu, David V., Rami Zwick, Thomas S. Wallsten and Ido Erev (1990), "Integration of linguistic probabilities," International Journal of Man-Machine Studies, 33, 657-676.  download
  
• Zwick, Rami and Thomas S. Wallsten (1989), "Combining stochastic uncertainty and linguistic inexactness: Theory and experimental evaluation of four fuzzy probability models," International Journal of Man Machine Studies, 30, 69-111. download
  
• Zwick, Rami. (1988), "The evaluation of verbal models," International Journal of Man-Machine Studies, 29, 149-157.  download
  
• Rapoport, Amnon, Rami Zwick and Sandra G. Funk (1988), "Selection of portfolios with risky and riskless assets: Experimental tests of two expected utility models," Journal of Economic Psychology, 9, 169-194.  download
  
• Zwick, Rami, Edward Carlstein and David V. Budescu (1987), "Measures of similarity among fuzzy concepts: A comparative analysis," International Journal of Approximate Reasoning, 1, 221-242.  download
  
• Zwick, Rami (1987), "A note on random sets and Thurstonian scaling methods," Fuzzy Sets and Systems, 21, 351-356.  download
  
• Budescu, David V., Rami Zwick and Amnon Rapoport (1986), "Comparison of the analytic hierarchy process and the geometric mean procedure for ratio scaling," Applied Psychological Measurement, 10, 69-78.  download
  
• Wallsten, Thomas S., David V. Budescu, Amnon Rapoport, Rami Zwick and Barbara Forsyth (1986), "Measuring the vague meaning of probability terms," Journal of Experimental Psychology: General, 115, 348-365.  download
  
• Zwick, Rami and Amnon Rapoport (1985), "Relative gain maximization in sequential 3-person characteristic function games," Journal of Mathematical Psychology, 29, 333-359.  download

Edited Books

• Rapoport, Amnon and Rami Zwick (Eds.), (2005) Experimental Business Research, Vol. II: Economic and Managerial Perspectives, Springer Dordrecht, New York. 267 pp. ISBN: 0-387-24214-7.
• Zwick, Rami and Amnon Rapoport (Eds.), (2005) Experimental Business Research, Vol. III: Marketing, Accounting, and Cognitive Perspectives, Springer Dordrecht, New York. 318 pp. ISBN: 0-387-24215-5.
• Zwick, Rami and Amnon Rapoport (Eds.), (2002) Experimental Business Research. Kluwer Academic Publishers: Norwell, MA and Dordrecht, The Netherlands. 410 pp. ISBN 0-792-37483-5. at Google Book Search
• Budescu, David, Ido Erev and Rami Zwick (Eds.), (1999) Games and Human Behavior: Essays in honor of Amnon Rapoport. Mahwah, NJ, USA: Lawrence Erlbaum Associates, Inc., Publishers. 1999, xiii, 427 pp. ISBN: 0-8058-2659-9. at Google Book Search

Book Chapters

• Zwick, Rami and Vincent Mak (2012), “Gaming with Fairness: Some Conjectures on Behavior in Alternating Offer Bargaining Experiments,” in Gary Bolton and Rachel Croson (Eds.) Conflict Resolution Handbook, Oxford University Press. pp. 91-107. download
  
• Lee, Ching Chyi, Eythan Weg and Rami Zwick (2005), “Failure of Bayesian updating in repeated bilateral bargaining,” in Amnon Rapoport and Rami Zwick (Eds.), Experimental Business Research, Vol. 2: Economic and Managerial Perspectives, Springer: Dordrecht, The Netherlands, pp. 249-260. download
  
• Parco James E., Amnon Rapoport, Darryl A. Seale, William E. Stein and Rami Zwick (2004), “Sealed-Bid Double-auctions: Revealing Information in Multistage Bargaining,” in Steffen Huck (Ed.) Advances in Understanding Strategic Behaviour: Game Theory, Experiments, and Bounded Rationality. Essays in Honour of Werner Güth, Palgrave Macmillan: UK, pp. 209-234. download
• Zwick, Rami, Amnon Rapoport and Alison King Chung Lo (2002), "Behavioral strategies in repeated pure coordination games," In R. Zwick and A. Rapoport (Eds.) Experimental Business Research. New York: Kluwer, pp.135-166.  download
  
• Gary E Bolton, Jordi Brandts, Elena Katok, Axel Ockenfels and Rami Zwick (2008), "Testing theories of other-regarding behavior: A sequence of four laboratory studies," in Charles R. Plott and Vernon L. Smith (Eds.) The Handbook of Experimental Economics Results, North Holland: Amsterdam. pp. 488-499. download
  
• Rapoport, A. and Zwick, R. (2000). Game theory. In A. E. Kazdin (Ed.), Encyclopedia of Psychology. New York: Oxford University Press, 424-426.
• Zwick, Rami, Ido Erev and David Budescu (1999) "The Psychological and Economical Perspectives on Human Decisions in Social and Interactive Contexts," In Budescu, Erev and Zwick (Eds.), Games and Human Behavior: Essays in honor of Amnon Rapoport. Lawrence Erlbaum Associates: New Jersey, pp. 3-20. download
  
• Weg, Eythan and Rami Zwick (1999), "Infinite horizon bargaining games: Theory and experiments," In Budescu, Erev and Zwick (Eds.), Games and Human Behavior: Essays in honor of Amnon Rapoport. Lawrence Erlbaum Associates: New Jersey, pp. 259-296. download
  
• Stein, William E. and Rami Zwick (1988), "Fuzzy random variables," in Combining Fuzzy Imprecision with Probabilistic Uncertainty in Decision Making, Lecture Notes in Economics and Mathematical Systems, Vol. 310, Eds. Janusz Kacprzyk and Mario Fedrizzi, New York: Springer-Verlag, pp. 66-74.
• Zwick, Rami, David V. Budescu and Thomas S. Wallsten (1988), "An empirical study of the integration of linguistic probabilities," in Fuzzy Sets in Psychology, ed. Tamas Zetenyi, New York: Elsevier Science Publishers B.V., pp. 91-125.

Refereed conference proceedings:

• Zwick, Rami and Eythan Weg (2000), "An experimental study of buyer-seller negotiation: Self-interest versus other-regarding behavior," In Stephen J. Hoch and Robert Meyer (eds.), Advances in Consumer Research, Vol 27, Provo, UT: Association for Consumer Research, 190-195. download
  
• Lang, Bodo, Christina Kwai-Choi Lee and Rami Zwick (1999), "Message Sidedness at the Brand and Product Form Levels: Overcoming the Shortcoming of Two-sided Messages?" In Eric J. Arnould and Linda M. Scott (eds.), Advances in Consumer Research, Vol 26, Provo, UT: Association for Consumer Research, 485-490. download
  
• Pieters, Rik and Rami Zwick (1993), "Hindsight bias in the context of a consumption experience," European Advances in Consumer Research, Volume 1, June 11-14, 1992, Amsterdam, The Netherlands. pp. 307-311.

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