Further Evidence for the Effect of Scent on Human Behavior
Humans more sensitive to smell than previously thought (psychophysically) (Cain, 1977)
In mock interviews, males rate applicants lower in several dimensions if the applicants use perfume or other scents; females rate the applicants higher if they use scents (Baron, 1988)
Pleasant fragrances can improve performance on seemingly unrelated tasks, like word construction tasks (Baron & Bronfen, 1994)
Odors can affect physiological measures, such as blood pressure and heart rate (Lawless, 1991)
Exposure to a odor during recall can significantly improve performance if that scent was also present during encoding (Warning: if your dorm room smells like beer, it’s still probably not better to down a few before a test). These are known as state effe